Manifesto: beauty is sustainable


“Here’s the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for status quo. You can quote them, disagree with them, glorify or vilify them. about the only thing you can’t do is ignore them. Because they change things. They pusch the human race foward. And while some may see them as the crazy ones, we see genius. Bacause the people who are crazy enough to think they can change the world, are the ones who do it”
some years ago (1997)

Apple used this advertising slogan to remind that “think different” was possible. We simply think that in this downturn is possible to re-think the way we follow. In the trash strewn on the street in the wonderful city of Naples (spring 2008) we understood was possible to think that “il bello è sostenibile” and to start with a new project. We are in a turning point, the future is unwritten and -as community of people – we can support a future where the eco-compatibility and the beauty are the drivers. Regens is designing a future community: we want to stimulate, aggregate, support opinions, ideas, projects in the present because “the beauty will save the world” and we can collectively decide every day.