From 7 to 10 January 2020, Regenesi was invited to take part in the 97th edition of Pitti Immagine Uomo in Florence. For the first time a space inside the Lyceum will become "a place of ideas" for the new frontiers of eco-design and Regenesi could not miss with its circular fashion projects.
Two collections will be presented in world preview:
Collection born in collaboration with Michela Gattermayer - journalist known for her counter-current approach that always manages to intercept tastes and anticipate trends - made up of douffle bags, shoppers and postman. Unisex proposals, born from a contemporary and elegant interpretation of a 100% regenerated fabric coming from the recycling of plastic bottles. An ambitious and daring project, in full Regenesi style.
REGENERATE YOUR JEANS
A collection that focuses on the retailer and his relationship with his customers. Through the "regenerate your jeans" collection, each customer will be able to bring their used jeans back to the store and see them transformed into a new accessory, being able to choose between different models of bags, a backpack, a fanny pack and a belt.
YOU can make the world a SUSTAINABLE place
This will be the message that will welcome visitors to the Regenesi space at the Lyceum. Space where you can learn the stories of products that, destined to become waste in the environment, have instead been transformed into something beautiful, desirable and of exceptional quality.
For the occasion, Maria Silvia Pazzi will have the pleasure of meeting the press on 07 January from 15.30 to 16.30 in the meeting room inside the monumental area.
We'll waiting for you in Florence, Fortezza da Basso My Factory, Lyceum pavilion on the first floor, stand 84-86. Don't miss it!