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Talking about sustainability in a clear and non-stereotypical way by giving substance to concepts such as those of Eco-design and sustainable production for Made in Italy Bags and Accessories; or what it means to give life to a "collaborative" art installation seemed to us a complicated challenge. Yet, thanks to Daniela Ferolla, and of the writers of Linea Verde Life it was all easy and natural: with an interview with Maria Silvia Pazzi (CEO and founder of Regenesi) the themes emerged naturally and all the footage was "first take".
Thus on the occasion of an episode set in Ravenna (home of our operational headquarters) Maria Silvia showed the Dante 700 installation (designed by Luisa Bocchietto) where each person can pay homage by placing a leaf in an imposing laurel wreath that the City wanted to pay homage to the supreme poet.
The interview was then an opportunity to tell and present Regenesi's project, from waste give birth to a new beauty: from the regeneration of plastic bottles are thus born the collections of women's bags such as Metamorphosis (handmade, in very soft velvet) and also the Re-Flag shoulder bags and with metropolitan taste. The Fruit Bags born from the regeneration of industrial leather scraps were presented. Finally the Regenerate your Jeans project, where we created jeans bags out of old pairs of jeans.
On our Youtube channel you will find the video that in 4 minutes tells the perspective with which Regenesi is innovating fashion and design.