True innovation has never been comfortable. Circular design is our bet against “single-use consumerism” (produce, use, throw away), a challenge that bets against the rules of the game.
Imagine a world where every object is not destined for the bin, but becomes part of an 'infinite process of transformation. This is the heart of circular design: eliminating the concept of “waste” and turning every material into a new potential resource.
The challenges? are many and they are real mountains to climb:
1. Initial costs: to design and produce differently, the first challenge to be faced is the lack of economies of scale. Everything, but everything, is designed-in fact-for a linear model of economy “as it has always been done” and therefore not following a logic and circular economy.
2. Supply chain: Every supplier should become, in a circular economy logic, a strategic ally. It is not just about defining costs and delivery times, it is about how to make that activity and process sustainable by reviewing it in a shared way. Again, easy to say, hard to do.
3.Consumer education: Fighting the “I'll pay it cheap and then throw it away” mentality is like surfing against the tide. The attractiveness of low price (Fast Fashion reminds us of this every day) and the inability to make it clear that someone is paying the real cost instead of you is difficult to dismantle.
4. The search for a seemingly impossible balance between aesthetics, durability, and recyclability: Creating objects that last, transform, and can be reborn requires more design and production effort. Multi-materiality simplifies but disrupts recyclability.
Regenesi decided not to choose between beauty, functionality and sustainability; it decided to merge them. Each accessory is a declaration of war on disposable design, a manifesto of creative resistance. We are convinced that the future should not be suffered but should be designed.
How about you? Are you ready to be part of this change? How do you envision the evolution of design that respects people and planet?
