Regenesi, a Bologna-based company that for more than 15 years has been transforming waste by regenerating it and then returning it as innovative and completely sustainable eco-design fashion accessories, presents its projects, philosophy and mission in the historic La Tenda boutique, at 10 Via Solferino, in the heart of Brera in Milan.
For the occasion and exclusively for the store, Regenesi has designed a new bag model, again in the orbit of "Regenerate your jeans," a project that summarized the claim "From waste to beauty." Recycling and upcycling are the actions of Regenesi, what animates the creativity of Maria Silvia Pazzi - founder of the brand that with "Regenerate your jeans" chooses to create something new starting from what is already existing, giving it a new value or even a different function from its original one.
Here is that the new bag, the perfect shopping bag for next summer will be made from the polysemic material par excellence: denim.
Collecting your jeans, giving them a new life by transforming them into a new bag, is therefore what Regenesi is doing with the project "Regenerate your jeans" and if you don't have a jeans that you don't wear anymore, don't worry, you can still have the bag that embodies the essence of ethical and responsible fashion; Regenesi in fact, has a warehouse of vintage jeans ready to be transformed into fantastic shoppers.
Regenesi's projects care about the environment, but also about the dignity of people, and the appointment at the boutique la Tenda is an opportunity to bring attention to issues dear to Maria Silvia Pazzi, a concrete woman attentive to the environment and the human, who chooses her creations as her tools and her voice. This is how RE-FLAG bags and RE- SPECT t-shirts, become a manifesto to raise everyone's awareness on the issue of Iranian women through images and slogans.
The maxi shopping and iconic RE-FLAG once again becomes a flag, an open declaration, thanks to the "Woman Life Freedom" project.
With "Re-spect," Regenesi presents a collection of t-shirts made in collaboration with artist and activist Gianluca Costantini "ChannelDraw."
Regenesi thanks to its projects has financed a scholarship for female students of Iranian nationality, enrolled in the academic year 2023/24, at the Polytechnic University of Turin, in the Courses of Study pertaining to the Area of Engineering.
Download the press release
here.
