Being responsible is rewarding, makes it more competitive and becomes a big point in favor of the company, abroad and in Italy. This is what emerges from the latest report of the Symbola foundation and Unioncamere: "Cohesion and competition. New geographies of the production of value in Italy ". A study that looks at the Italian companies world from the point of view of cohesion, and whose result is clear: cohesion is competition.
Cohesion and competition, "represents the companies that manage to combine economic and social well-being (...) we often talk about crisis, but according to what emerges from the 2017 survey and the first months of the current year, 53% of the so-called companies cohesion has even increased its turnover, while less open companies have only done so in 36% of cases ". Ermete Realacci, president of the Symbola foundation, refers to the results of the report, which shows how the coexistence of the company is a winning choice, increasing the value of Italian companies also abroad.
It turns out that that 45% of "cohesive" companies see a foreign turnover increase compared to 38% of those less available to open up to the social and environmental dimension of the territory.
This is the confirmation that when Italy bets on its talents and the strength of the territories, then it makes it, and the results are tangible.
To face the crisis and improve society, this is the model to be inspired by. We need to start from the talent and the Italian way of producing wealth. A way away from the formulas of the main stream economy and built instead on the richness of relationships and connections.
Cohesion is declined in many ways, from wellbeing in the company to attention to immigrants, from environmental sustainability to the pursuit of a circular economy. And there are many Italian best practices to demonstrate this. Like Callipo company from Calabria, which in addition to involving staff in a process of increasing loyalty, returns to the territory the value generated through concrete projects. Like Ferrero, that makes the company a place in which to feel good both during the working life and after, with activities that have a positive impact on the territory. Like Enel, for years committed to involving the communities in the innovation and sustainability policies carried out by the group. Also Ferragamo has embarked on a path to report on initiatives related to social responsibility, from corporate volunteer days to the creation of a line of ethical fashion and eco-sustainable clothing.
“The factory can not just look at the index of the profits. Must distribute wealth, culture, services, democracy.”Adriano Olivetti