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As of today, Earth is in climate deficit. But yesterday, July 24th 2025, passed by like any other day.
The news talked about something else, social media was dominated by other trends, and hardly anyone mentioned it in conversation.
And yet, yesterday marked Earth Overshoot Day 2025—the moment when humanity used up all the resources the planet can regenerate in a full year.
From yesterday on, we are quite literally living on credit with Earth.
We are using nature 1.8 times faster than Earth’s ecosystems can regenerate.
The Paradox of Media Silence and Generational Selfishness
Here’s the unsettling paradox: while the crisis worsens—this year’s Overshoot Day fell seven days earlier than in 2024—public attention keeps shrinking.
Online search trends show that public interest in environmental issues is declining.
Overshoot Day no longer makes headlines.
It has become background noise.
The problem hasn’t become any less serious—far from it.
What’s changed is our tolerance for disaster.
We’ve become numb to the alarm bells.
The geography of overconsumption is crystal clear:
If everyone lived like the average American (who hit their Overshoot Day on March 13), we’d need four planets.
Italy? It overspent its ecological budget on May 6, 13 days earlier than in 2024.
These numbers should jolt us out of our chairs.
Instead, they quietly slide past us.
Collectively, we’ve normalized it—like a bad habit we either don’t want or don’t know how to break.
It’s sad, because it shows we’ve lost the ability to be outraged by something that directly affects our children’s and grandchildren’s future.
It’s selfish, because we are deliberately choosing not to see, not to listen, not to act.
Destiny, Design, and Action
Overshoot Day should be our reverse New Year’s Day—a time to take stock of what we’ve done and make a decision to change course.
We know that every real transformation starts by acknowledging the problem.
As long as we deny, minimize, or ignore it, we remain prisoners of what we might call "destiny": passively enduring the consequences of our actions.
The crucial step is to set a new design—to recognize reality and consciously choose to act in order to change it.
Regenesi: Projects and Actions to Leave a Better World
We started when sustainable fashion still sounded like an oxymoron to most.
Much has changed since then, and today we’re working on three major pillars to bridge the gap between talk and action:
- Beautiful and sustainable products, made entirely from recovered materials and crafted by Italian artisans
- Patented technology to turn fashion waste into new raw materials
- B2B services that help companies create fashion and design accessories starting from their own industrial scraps