For eleven years Regenesi, a Bologna based company specializing in the creation of 100% recycled fashion and design accessories, has been pursuing a very specific philosophy, according to which beauty and luxury can be reborn from post-consumption, like a mythological and proud phoenix. From the ashes of recycling and industrial waste, Regenesi has in fact managed to obtain precious and high-end products, captivating in shapes and colors, thus giving new life and dignity to materials such as leather, fabrics, plastic, aluminum, rubber and cardboard. Waste transformed into small jewels of wonderful workmanship, through a sustainable process: this is Regenesi's proposal for the future of the fashion and design business. We explored the history and purposes of Regenesi, with a view to fully implementing the circular economy, with the company's founder and CEO, Maria Silvia Pazzi.