index
Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase Sign up for our newsletter and receive 10% off your first purchase

REGENERATE YOUR JEANS - DIE GESCHICHTE DEINER JEANS HAT EINE NEUE ZUKUNFT

Regenesi Staff

REGENERATE YOUR JEANS - DIE GESCHICHTE DEINER JEANS HAT EINE NEUE ZUKUNFT

Regenerate Your Jeans: Giving New Life to Denim with Regenesi

REGENESI, the brand with a green and sustainable soul, continues its mission of transforming waste into beauty. Through the Regenerate Your Jeans project, Regenesi takes upcycling to the next level, breathing new life into old denim and reinforcing its commitment to sustainability.

From Waste to Beauty: The Art of Upcycling

Maria Silvia Pazzi, founder of Regenesi, has always embraced eco-sustainability in a holistic way. The brand has long been known for using recycled plastic bottles to create high-quality synthetic fibres, but its mission doesn’t stop there. Upcycling—the process of repurposing existing materials into something of greater value—is now at the heart of the brand’s innovation.

With Regenerate Your Jeans, Regenesi transforms worn and loved denim into a collection of ten unique bag models, each carrying the spirit of circularity. Whether you choose to send in your own jeans or select from the brand’s dead stock, you can watch them be reborn as stylish, functional accessories.

A Collection with Soul and Sustainability

Everyone can find a model that suits their personality—from the roll-up backpack to the fringed postbag, or from the trunk mina to the spacious shopper. Each piece tells a story, preserving the memories of the fabric while giving it a completely new function.

A Simple and Sustainable Transformation

Regenesi makes the process effortless with its free butler service:

  1. A courier picks up your jeans from your chosen location.
  2. Regenesi artisans carefully transform them into a premium upcycled bag.
  3. You receive your new accessory, crafted with care and designed for a sustainable future.

Denim has always been one of the most iconic, democratic, and emotionally rich fabrics. How many of us have held onto a pair of jeans, remembering the stories they’ve lived through? Thanks to Regenesi, your five-pocket jeans can be reborn—a transformation that’s not just aesthetic, but deeply ethical and environmentally responsible.

By choosing Regenerate Your Jeans, you’re embracing a circular future—where fashion isn’t disposable, but timeless, sustainable, and full of meaning.