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There is a precise moment when transformation becomes visible. When what was once considered waste reveals itself as the raw material for new possibilities, when discarded textiles become the canvas for new narratives. This is the beating heart of CirculART 4.0, the pioneering initiative by Fondazione Pistoletto Cittadellarte, presented at Fondazione Sozzani in Milan from October 19 to 26, 2025, an initiative that Regenesi has embraced with its enduring conviction: beauty is born from responsibility.
Beyond the Product: Research as a Manifesto
For Regenesi, participating in CirculART means sharing a path of continuous research, research that intertwines aesthetics, technology, and ecodesign. For years, this journey has led us to collaborate with artists, designers, and cultural institutions to explore alternatives to the extractive model that dominates the fashion and lifestyle industries.
Together with Fondazione Pistoletto Cittadellarte and Kering’s Material Innovation Lab, we had the opportunity to bring our technology and expertise into dialogue with the vision of two extraordinary artists: Camilla Alberti and Martina Boero.
This year, the Digital Product Passport (DPP), developed in collaboration with Temera (Beotang Group), was introduced. The DPP accompanies each work, documenting its entire production chain and making the history of each piece transparent and traceable.
With Camilla Alberti, the focus was on a profound reflection: how can we imagine interspecies collaborations that challenge the anthropocentrism of our production paradigm? Our Respetto technology, capable of transforming textile waste into new secondary raw materials, became a tool for this inquiry, allowing the artist to materialize scenarios where humans are no longer at the center, but part of a broader, interconnected ecosystem.
With Martina Boero, we provided ribbons sourced from fashion brand overproduction, materials originally destined for landfill that Regenesi recovered. We transformed this surplus, a tangible symbol of the dysfunctional fashion industry model, into an expressive and poetic element.
From Waste to Beauty: A Vision, Not a Slogan
"From waste to beauty" has never been just a marketing slogan for us. It is a statement of intent, an operational philosophy that guides every choice we make.
Today, the textile and fashion industry generates over 92 million tons of waste every year, with production rates still rising due to the global phenomenon of Fast Fashion. Overproduction, endless collections, planned obsolescence, the linear “produce–consume–discard” model has reached limits that are no longer sustainable, neither for the planet nor for those who inhabit it.
CirculART offers a valuable opportunity to reflect collectively on these limits, not through the rhetoric of catastrophe, but through the concrete practice of alternatives. Because it is both possible and necessary to imagine a different kind of industry, one in which beauty is not built on waste, but on regeneration.
Technological Innovation and Ecodesign: When Circularity Becomes Tangible
One of the most significant innovations of this edition is the introduction of the Digital Product Passport (DPP), developed in collaboration with Temera. Each exhibited work carries a digital passport that documents its entire production chain, from raw materials to potential reuse or recycling.
This is not mere traceability, but rather a new language of trust and transparency between those who create and those who experience.
Art as a Driver of Systemic Transformation
Collaborating with institutions such as Cittadellarte means recognizing that art plays a role far beyond aesthetics: it serves as an agent of cultural change. The artist is not a decorator of the present, but a visionary of possible futures. And in a sector like fashion, where change must be both radical and rapid, this visionary capacity becomes a strategic resource.
Michelangelo Pistoletto’s “Third Paradise”, the inspiring concept behind CirculART, envisions a new balance between nature and artifice, between the biosphere and the technosphere. It is precisely within this space of mediation that Regenesi operates: using technology not to dominate nature, but to repair the damage caused by extractive logic, creating beauty from what the system has discarded.
Toward a Beautiful and Sustainable Future
Taking part in CirculART 4.0 means reaffirming a commitment: to keep searching, experimenting, and collaborating, with artists who challenge us, with technologies that enable us to do better, and with partners who share the same urgency for change.
The future of fashion cannot be merely less harmful. It must be actively regenerative, capable of giving back more than it takes. And it must be beautiful, because true beauty can never be born from destruction.
CirculART stands as proof that this future is not a distant utopia, but a tangible possibility, one being built today, with our hands in art and material, and our gaze set beyond the limits of the current system.
CirculART 4.0 can be visited free of charge at Fondazione Sozzani (Via Enrico Tazzoli 3, Milan) until October 26, 2025, from 11:00 a.m. to 6:30 p.m.