2025: The Year of the Hybrid Transition

The #circular economy is living a crucial moment of evolution. The signals are mixed: investments in #clean technologies are growing and several European #regulations will become operational, #consumer awareness of their behaviors is increasing. At the same time, we are witnessing a #financial disillusionment on green investments and #resistance in rethinking traditional business models even in the face of a US leadership that has decided to exit the main climate mitigation agreement and wants to focus on hydrocarbon extraction.

The linear economic model - extract, produce, consume and discard - is gradually giving way to a new paradigm based on key concepts such as #reuse, #regeneration and #repair. 2025 is shaping up to be a crucial year of #hybrid transition, in which consolidated systems and new perspectives will coexist in a delicate dynamic balance. This intermediate phase is not a limit, but rather a natural evolutionary passage towards a structural change. True transformation requires far-sighted investments, the development of innovative skills and a systemic rethinking of value chains - a process that, by its nature, can neither be instantaneous nor painless. Change inevitably generates #fear, and this is precisely why it must be accompanied by a conscious #transition strategy. The biggest mistake would be to deny this complexity, rather than welcome it as an opportunity for growth and collective learning.

The challenges that the circular economy must face are #technological, #cultural and #aesthetic, but the solution does not lie in taking refuge in a nostalgic and stereotyped vision. The answer lies in #rethinking the future of our companies through innovation that can combine technology, contemporary identity and a new aesthetic language. It's about telling the beauty of the circular economy with an approach that enhances craftsmanship in a modern way, without falling into the rhetoric of reminiscence. A future where innovation and tradition dialogue, generating an #authentic and #regenerative story.